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About Us

Punjab Cultural Project is building a modern cultural economy in Punjab. We define a modern cultural economy as one where a responsible cultural sector, led by innovative and profitable cultural enterprises, adds concrete economic value to the mainstream economy. 

Do you believe that Punjab, a land rich with heritage and culture, is missing the benefits of a thriving cultural economy? That we can do more to translate our cultural capital and soft power into real economic capital and social development for our creator communities and citizens?

We agree! Join us if you agree that Punjab should have:

  • A thriving cultural economy with diverse cultural and creative industries (CCIs)

  • More spaces and support for diverse, innovative creative entrepreneurship

  • More inclusive, accessible platforms for citizens to engage with the cultural economy

Friends at Cafe

What we do

Punjab Cultural Project (PCP) is a not-for-profit Section 8 company building a modern cultural economy in Punjab. Our activities enable cultural entrepreneurs in Punjab to build and run responsible and profitable businesses rooted in culture, heritage, art and craft, tourism and ecology. Our initiatives — PCP Platforms, PCP Academy and PCP Accelerator — deliver programs, resources and support for aspiring, early stage and established cultural entrepreneurs in Punjab.

Our activities

01.

PCP Platforms

Build networks and enable market access for cultural enterprises. Facilitate engagement between producers and consumers.

02.

PCP Academy

Build skills and capabilities of aspiring and early stage cultural entrepreneurs.

03.

PCP Accelerator

Build capacity and scale for startups ready for growth and scale in select sectors.

04.

Research and advocacy

Mainstream the cultural economy of Punjab, represent the interests of Punjab at larger national and international forums about cultural economy and cultural entrepreneurship. 

05.

Documentation

Chronicle the stories behind the artists and entrepreneurs powering Punjab’s evolving cultural economy

Our 
Goals & Stakeholders

Goals

  • Build the foundational ecosystem for a modern cultural economy that contributes to economic development in Punjab

  • Mobilize resources and support for cultural entrepreneurs to better connect, collaborate and capitalize their enterprises

  • Enable all citizens to access and engage with diverse culture and creative experiences

Stakeholders

  • Creative and cultural entrepreneurs, practitioners and producers based in or connected to Punjab 

  • Local and global citizens interested in engaging with culture in and related to Punjab

  • Policy makers, governance, changemakers, social collectives and organizations involved in building the cultural economy of India

Meet the Team

PCP is an apolitical, non-religious, non-sectarian, equal opportunities platform.
We welcomes all champions of a healthy, accessible and innovative cultural landscape

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